How Informa leveraged the Premagic AI-powered event gallery to generate additional sponsor revenue
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The Middle East Event Show (MEES) is one of the region’s largest gatherings of event professionals — a space where technology, creativity, and experience design come together.
Informa Connect - global leader in delivering content-driven events, training, and digital experiences organizes around 800 events each year across more than 60 countries They are constantly pushing the envelope on how to deliver value not just to attendees, but also to sponsors who expect tangible ROI from their presence.
The Challenge
Informa Connect was looking for a tech solution to drive additional value to their sponsors
Informa Connect offers multiple sponsorship opportunities with measurable ROI across all it’s events. Their sponsorship deck already included standard options like lanyard branding, visitor bags, badges, and gift card placements.
But with Middle East Event Show 2025, Informa Connect wanted to expand their sponsorship opportunities with offerings that had life beyond the event and would be a great addition to their social media engagement, while delivering unprecedented value to their sponsors.
The Solution
Introducing the Sponsorship Module from Premagic
Premagic’s sponsorship module fit Informa Connects requirements neatly - it opened up new sponsorship avenues and category while maintaining the innovation edge, that they are known for.
Premagic’s Sponsorship module would create a new revenue stream for Informa Connect, without compromising on the sponsor and attendee experience.
Informa Connect added a new sponsorship category- “AI Event Gallery Sponsor” - that would allow the sponsor to make a lasting impact beyond the event. It would get the sponsor a wide brand exposure with their logo watermarked on attendee-shared photos and prominent branding across the platform.”
Informa positioned it in their sponsorship deck as a premium opportunity for exhibitors.
With the AI-Event Gallery and Sponsorship module working in tandem, Premagic and Informa Connect reinvented attendees event experience. The output is no longer just another photo gallery.
With Premagic’s AI Event Gallery, each attendee will receive a sponsor branded marketing webpage personalized with each attendee’s photos. Each photo would have the sponsor’s logo.
Venue Wise, a venue management platform and one of the main sponsors of MEES 2025, recognized the potential of this new sponsorship category and promptly signed up as the AI-Powered Event Gallery sponsor. By giving complete gallery branding to Venue Wise, Informa Connect crafted a clear narrative and built a stronger relationship with their sponsor. The AI event gallery is a highly shareable, branded, and measurable touchpoint that reaches every attendee and extends the sponsor’s reach far beyond the event floor.
With over 13,000 registered attendees, the and 7,000+ branded downloads, It is a win-win for both Venue Wise and Informa Connect!
A smarter model for sponsorship activation
4 powerful sponsor touchpoints within the AI-powered event gallery
Premagic’s AI-powered event gallery offers multiple, layered branding opportunities for Venue Wise.
Outside of the visual branding elements, Premagic also powered organic reach and deep performance insights for the sponsor:
Real-time sharing through Attendee Generated Content (AGC): Photos were automatically delivered to attendees, who in turn shared them on social media. This amplified Venue Wise’s presence across attendee networks while generating high-value, peer-driven exposure without additional effort.
Sponsor insights dashboard: Venue Wise had access to a live analytics dashboard showing real metrics like views, clicks, shares, and downloads, allowing them to clearly see the ROI of their sponsorship.
Fully branded marketing page
What it did: Showcased Venue Wise branding as the first thing attendees saw in the event gallery
Impact: Delivered a premium sponsor impression and strong recall
Sponsor watermark on all photos
What it did: Embedded subtle branding on every attendee photo in the form of watermarks
Impact: Turned every shared photo into an organic brand placement
Persistent logo placement in-gallery
What it did: Hyperlinked footer logo and banner branding maintained visible logo presence
Impact: Increased time spent with brand visuals, boosting familiarity
In-gallery sponsor video ad
What it did: Inserted a short, non-intrusive sponsor video between photos
Impact: Created a native moment for sponsor’s brand without disrupting flow
The Results
Embracing AI-driven solutions for future events
The AI-powered event gallery didn't just look good — it delivered real value for both Informa and Venue Wise.
Massive visual exposure
Imagine every attendee receiving their event photo — and each photo proudly carrying the sponsor’s logo.
20,083 high-definition photos were captured and uploaded, each one subtly watermarked with the Venue Wise logo
17,141 gallery views ensured repeated brand visibility across thousands of attendees
High attendee engagement
• 6,903 branded photos were downloaded by the attendees
• 2,309 unique advocates downloaded and shared these branded photos
• 48 direct social shares were made from the gallery itself
Sponsor content impact
The sponsor video ad embedded in the gallery received:
• 3,506 impressions on the video ad
• 1,119 clicks on the sponsor ad video
• 36 direct calls-to-action from within the gallery
“This was the most visible branding we’ve done at any MEES edition. It wasn’t just logo placement—it was interaction, it was measurable, and it kept working even after the event ended.”
Paul Finch
Director of Strategic Partnerships,
Venue Wise
For Informa Connect, this worked as a seamless part of the attendee experience. The AI-event gallery became a destination in itself, driving traffic, social buzz, and goodwill among attendees. Every download, every share, and every branded interaction reflected positively on MEES as a tech-forward event that delivered real ROI to sponsors.
“What stood out with Premagic was how effortlessly it blended into the MEES experience. It wasn't just about sponsor visibility — it was about creating meaningful touchpoints with attendees, and giving our partners something measurable to walk away with.”
Amar Daginawala
Exhibition Director,
Informa Middle East
With detailed engagement analytics, amplified organic reach, and full branding control, Venue Wise walked away with more than just visibility — they walked away with results. And MEES set a new standard for digital-first sponsor activations.
Rethinking sponsorship value
At a time when sponsors expect more than just logos on banners, MEES and Informa proved that innovation pays off. By adopting a smarter, digital-first sponsorship model with Premagic, they gave Venue Wise real value and visibility—measurable, memorable, and meaningfully integrated into the attendee experience.
If you’re looking to offer your sponsors something fresh, data-backed, and instantly impactful, our sponsorship module might just be the edge you need.
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