Breaking Stereotypes at the Banknote Conference

The Challenge

When Currency Research (CR), the global leader in cash and payments industry events, hosted their prestigious Banknote Conference, they wanted more than just insightful discussions and networking—they wanted real engagement

But their audience presented a unique challenge: an older demographic of senior executives and industry experts. While they loved what Premagic had to offer, they weren’t entirely sure if their audience would take to it.

The CR team’s skepticism wasn’t unfounded. Older attendees typically value professional photos but struggle with the time-consuming, outdated process of finding and receiving them. Premagic’s AI-powered photo distribution promised a faster, simpler way—but would it resonate?

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The Premagic Effect

Surprisingly, it didn’t just resonate—it shattered expectations.

By leveraging facial recognition technology, Premagic allowed attendees to retrieve their professional photos almost instantly. Without the hassle of hunting through galleries or chasing after photographers— all of the attendees got their photos delivered straight to their inboxes.

Here’s where the magic unfolded:

A few early adopters tried it on Day 1, retrieving their photos effortlessly, shared their photos with colleagues, prompting others to ask, “How do I get mine?”

Those attendees quickly became ambassadors, encouraging hesitant peers to give it a try by demonstrating how easy it was to use

By Day 2, nearly everyone at the conference, young and old, had tried it, sparking a mini viral loop within the event.

Breaking stigmas and building trust

This was when we realized something remarkable: contrary to stereotypes, older attendees wanted their photos even more than younger ones. While the younger generation often makes do with clicks on their own phones, the older audience usually prefers the chance to have high-quality, professional pictures.

While clicking pictures, collating them, and posting them on social media might seem like a tedious task for some, Premagic simplifies the process. The attendees get their face-matched photos, complete with ready-to-post templates with auto-generated captions, making it effortless to share on social media with just a click of a button.

This ended up generating a stream of user-generated content (UGC) that amplified the event’s reach far beyond the conference walls.

A Mindset Shift

Bhakti Kapasi, our account executive shared: “There’s this stigma that older audiences won’t engage with technology. We were hoping to break that notion completely and I think we were successful. We saw attendees go from curious to enthusiastic in hours. Watching them share their photos with colleagues and hearing their excitement—it was absolutely fantastic.”

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The Outcome

For Currency Research, the results exceeded expectations:

• Unprecedented Engagement: Attendees not only embraced Premagic but also actively participated in the process.
• Organic Social Reach:The stream of user-generated content on social media expanded the event’s visibility far beyond the venue.
• Audience Delight:CR discovered that older attendees valued professional photos even more than their younger counterparts.

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Looking Ahead

What began as a tool for engagement evolved into a mindset shift. With Premagic, Currency Research unlocked a new way to engage its audience, proving that innovation isn’t just for younger crowds.

Premagic’s seamless experience built a foundation of trust, leading CR to sign a yearly contract, with Premagic for future events

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