built for / Event Company Marketing Teams

Event marketing platform for event companies

When the event is the business, the audience is the product. And you buy it again every edition. Premagic turns each edition's attendees, speakers, and sponsors into the channel that fills the next one. It launches new editions with buzz you can attribute. And it produces the per-sponsor proof the revenue side renews on.

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20+
events a year one producer runs on Premagic, up from 10 the year before
2,000+
registrations driven at a first edition, with no past-attendee list
20,083
photos carrying a sponsor's logo at one show, sold as new inventory

IDC, AI Everything MEA Egypt and Middle East Event Show case studies

Trusted byIDC, International Data CorporationRichmond ItaliaCurrency ResearchGEC Media Group

Built for every edition you produce

Conferences
Expos
Summits
Award shows

What you're on the hook for

Grow every edition

Registrations have to climb edition over edition, on a promotion budget that never grows as fast as the target.

Fill the launch edition

New editions launch constantly, and a launch has no past-attendee list. The room still has to be full.

Renew sponsors and exhibitors

The margin lives in sponsorship. Renewals need proof of reach and engagement that only marketing can produce.

The numbers that make those three jobs hard

Not our numbers. Your industry's. This is the math every producer's marketing team is planning against.

$56-200to acquire one brand-new attendee, against about $33 per net attendee overall

Every new attendee is bought, and new ones cost the most.

When the event is the business, the audience is the product. Lippman's surveys put a brand-new attendee at $56 to $200 to acquire, against about $33 per net attendee overall. The cheapest new attendee is the one your current audience brings in. Most producers never make that ask properly.

Source: Lippman Connects attendee-acquisition surveys (2013, 2016)

50%of events ran behind their registration pace in 2025

Behind pace is now the default, not the exception.

Half the industry spent last year staring at a pacing chart that trailed the previous edition, per Freeman's end-of-year data. More spend on the same channels is the reflex. It is exactly what the acquisition-cost math punishes.

Source: Freeman End-of-Year Trends Recap, via Trade Show Executive

~30%blended year-over-year attendee retention, so roughly 70% do not return

Most of this edition will not come back on its own.

Freeman reports blended retention barely above 30%, so around 70% of the room churns every year. Edition-over-edition growth starts in that hole. Anything that gives this year's attendees a personal reason to return is cheaper than re-acquiring them at new-attendee prices.

Source: Freeman End-of-Year Trends Recap, via Trade Show Executive

68%of exhibitors cut their spend, by an average of 21%

Your revenue side is spending less and sending fewer people.

68% of exhibitors have cut spend, by an average of 21%. At large shows, 43% of organizers say companies now send fewer people each. The money that actually funds the event is under real pressure, and it renews on proof.

Source: TSE / Lippman Connects / EVOLIO Tradeshow Industry Insights Study (Jan 2026)

30% vs 81%can prove sponsor impressions, while 81% can prove headcount

You can prove the crowd. You cannot prove the sponsor's value.

81% of organizers prove exhibitor value with attendee numbers, but only 30% can show sponsor impression metrics, and just 18% can show booth traffic. The proof that renews a sponsor is exactly the proof most producers cannot produce. Sponsorship is 72% repeat business, so that gap is your revenue line.

Source: TSE / Lippman Connects / EVOLIO Beyond the Booth study (Jul 2026)

The launch edition starts from zero.

A new event is a new budget line with no list, no archive, and no last-year advocates. The only assets on day one are the speakers, the sponsors, and the parent brand's audience. The launch plan has to turn those into registrations, visibly.

14.6%
of the room becomes an advocate at a typical conference

Know your advocate rate before you plan the edition

That is what a conference earns in our 366-event dataset without a structured ask, and the best-run events reach 50-89% of the room. For a producer, that number is a forecast: it tells you how much acquisition your current audience can do for the next edition, before you spend on ads.

Explore the full benchmark

Premagic data · 366 events · Oct 2025+

The playbook, one play per problem

Five campaigns real event companies run with Premagic. Each one names the pain it kills and the gain it creates, with the result it produced.

A personalized 'I'm attending' poster with a referral link, shared to social and tracked on a leaderboardSUMMIT 2026I'm attendingmy referral link1-tap shareTop advocates
Poster campaigns

Grow each edition through the audience you already earned

Kills: buying every new attendee at full priceCreates: reach that compounds edition over edition

Every registrant, speaker and sponsor gets a personalized 'I'm attending' poster with a pre-written caption and their own referral link. Your audience recruits the next audience in their own networks, and every registration is attributed to the person who drove it, so the pacing chart shows what advocacy is contributing mid-campaign.

Proof

Khaleej Times trialed Premagic at one event and now runs it at every event it hosts across its B2B conference portfolio.

Read the Khaleej Times case study
A speaker gets a fresh personalized asset every week before the event, then their session photos within minutes of leaving the stageI'M SPEAKING ATSUMMIT 2026T-10I'm speakingT-6Hot take from my talkT-1See you tomorrowSHOW DAYMy session photos2 min+6 WKSSession clips
Speaker campaigns

Turn the lineup into the pacing engine

Kills: a lineup that posts once, if at allCreates: weekly buzz from names your buyers trust

A producer's conference sells on its speakers, and each speaker's network is exactly your next audience. From the day they confirm, every speaker gets a fresh personalized asset each week, then their stage photos within minutes of walking off. Every asset carries their referral link, and you can see who posted and nudge the rest.

Proof

Speaker-shared posters drive up to 40% more registrations across events run on Premagic, and with personalized assets 60-85% of speakers post at least once, against under 20% on a generic media kit.

Read the speaker playbook
A photo from the last edition turned into a personalized invitation to register for the next oneLast editionYou were here last yearRegister againyour referral linkNext edition
Photo and throwback campaigns

Make this edition sell the next one

Kills: editions that end when the hall emptiesCreates: a returning audience you did not re-buy

Face recognition delivers every attendee their photos by email and WhatsApp within minutes, while they still care. A year later, throwback campaigns turn that archive into personal invitations: each attendee gets their own moment from last edition as the reason to register for this one.

Proof

Currency Research ran it at the Banknote Conference for an audience of senior executives, saw near-universal adoption by day two, and came back for the next edition.

Read the Currency Research case study
Sponsor branding inside an event photo gallery, with impressions and clicks reported per sponsorSPONSORSponsor reportImpressionsClicksShares
Sponsorship module

Give the revenue side numbers worth renewing on

Kills: renewals pitched on a thank-you slideCreates: sellable inventory with per-sponsor numbers

Sponsor branding and video sit inside the attendee photo galleries people genuinely open, and every impression, click and CTA is reported per sponsor. It is inventory that did not exist last edition, and it turns the renewal conversation into a results review.

Proof

At Middle East Event Show, Informa Connect watermarked 20,083 photos with the sponsor's logo, and one sponsor's gallery video earned 3,506 impressions and 1,119 clicks. The slot became its own sponsorship category.

See the sponsorship module
A selfie turned into a branded AI avatar, shared to social and printed as a check-in badgeSelfieEvent avatarPrint ready
Avatar activations

Launch a first edition with a moment people share

Kills: a launch with no list and no archiveCreates: registrations a brand-new event can attribute

A launch edition has no past attendees to activate, so give the market something to play with instead: a branded AI avatar campaign that runs before and during the event. Every avatar carries a referral link back to registration, so the buzz is attributable from day one.

Proof

At AI Everything MEA Egypt, a first edition, the avatar challenge produced 5,013 avatars and 1,800+ LinkedIn posts in one week, driving 2,000+ registrations with no past-attendee list.

See avatar campaigns

Built for how an event company buys

Per event first, portfolio when it proves itself

Usage-based pricing fits how producers buy: pilot one edition, then convert to an annual contract across the calendar. IDC went from a first event to 20+ events a year on an annual partnership spanning APAC, India, the Middle East and South Africa.

Sponsors can fund it

Sponsorship is the growth line now, and a higher sponsor price demands provable value. Sponsor-branded galleries and avatar campaigns are sellable inventory, so the platform pays for itself out of the sponsorship budget rather than the marketing one.

It plugs into your registration stack

Native integrations sync your registration platform through webhooks: existing records are backfilled, new signups flow in within seconds, and referral data flows back to each record.

An extension of a lean team

Premagic designs the campaigns with you and supports events on the ground, which is how a small marketing team runs advocacy across a calendar of editions in multiple geographies.

Don’t take our word for it,
hear it from our customers

Frequently asked questions

Turn each edition's audience into the next edition's acquisition channel. Premagic gives every attendee, speaker, and sponsor a personalized shareable asset with a referral link, delivers everyone their photos within minutes, and then reuses that archive in throwback campaigns that invite last edition's attendees back personally. Every registration is attributed.
Start from the assets a launch does have: speakers, sponsors, and a participatory campaign the market can join. At AI Everything MEA Egypt, a first edition, a branded avatar challenge drove 5,013 avatars, 1,800+ LinkedIn posts, and 2,000+ registrations in its first week.
Yes, and that is the gap most producers have. Industry research finds only about 30% of organizers can show sponsor impression metrics today, even as sponsor dollars relocate toward whoever can prove value. Premagic's sponsorship module places sponsor branding and video inside attendee photo galleries and reports impressions, clicks, and shares per sponsor. That per-sponsor evidence is what renews custom packages, and the inventory itself is sellable.
Per event by default, convertible to an annual contract as the calendar grows. IDC moved from per-event pricing to an annual partnership once Premagic was running across 20+ of its events a year.

Let’s Begin Your Journey to
Epic
Events.

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