built for / Campus Marketing Teams

Event marketing platform for educational institutions

Campuses run more events than almost anyone. Open days, convocations, reunions, fests. Premagic turns the students, faculty, and alumni already coming into promoters. It delivers everyone their photos within minutes. And it answers the data-protection office before marketing even asks.

Request a demoSee the playbook
4x
more registrations when students and alumni share
29,500
photos delivered live at a 7,000-delegate academic congress
4,200
photos downloaded by delegates, ready to post

All India Ophthalmological Conference, run by Impresario Event Management. Registration lift from Premagic advocacy campaigns.

Built for every moment on the academic calendar

Open days
Convocations
Campus fests
Alumni reunions

What you're on the hook for

Fill every campus event

Open days, fests and conferences all compete for the same families and students. Turnout is the scoreboard.

Own the convocation moment

Every family wants to share it the same day. It has to reach them while the pride is still fresh.

Keep alumni warm between asks

The reunion and the donation both depend on a relationship that is more than one email a year.

The four problems that make those jobs hard

Each one has the same root: the people who would happily promote your institution are never given a way to do it.

3.48 vs 3.3how graduating seniors rated trust in peer content versus official institutional content, reported by Carnegie (2025)

Your open day competes with every other campus's open day.

Applicants trust a current student more than a prospectus. Carnegie's 2025 research reports peer and student content out-scoring official institutional content on trust. The families deciding right now live in your students' networks, not on your mailing list. Most institutions never turn that trust into an actual channel.

Source: Carnegie Higher Ed, What Drives College Choice (2025)

Convocation photos arrive weeks late, if at all.

The one day every family wants to share is over long before the photos land. The pride fades, the posts never happen, and the most credible admissions marketing an institution can get quietly evaporates.

Student photos are a governance question before a marketing one.

Under FERPA, a student photo can be a protected education record: directly related to a student and maintained by the institution. That means it cannot be disclosed without written consent unless an exception applies. A directory-information opt-out persists indefinitely, even after the student leaves. So whatever runs on campus has to answer the data-protection office first.

Source: US Department of Education, Student Privacy Policy Office, FAQs on Photos and Videos under FERPA (SPPO-21-01)

16.9% vs 57.5%philanthropy's share of alumni engagement versus communication's share (CASE, 2024)

Alumni hear from you once a year, when you want money.

Only about one in five alumni engage with their institution at all. And giving is the smallest slice of that: 16.9% of engagement is philanthropy, against 57.5% for plain communication. The base stays warm through contact and shared moments, not the annual ask. A relationship built on one email a year has nothing to hold.

Source: CASE Insights on Alumni Engagement, 2024 Key Findings

6-24%
of a room becomes advocates at a typical event, depending on event type

Pride in an institution is the strongest advocacy trigger there is

Across our 366-event dataset, the best-run events turn 50-89% of the room into advocates. A convocation or a reunion starts with more built-in pride than almost any professional event, so the ceiling for a campus is high. The playbook series shows the full model, from the ask to the attribution.

Read the playbook: how to fill an event

Premagic data · 366 events · Oct 2025+

The playbook, one play per problem

Each play below is a campaign campus teams run with Premagic. Each one names the pain it kills and the gain it creates.

A personalized 'I'm attending' poster with a referral link, shared to social and tracked on a leaderboardOPEN DAY 2026I'm attendingmy referral link1-tap shareTop advocates
Poster campaigns

Put the open day in your students' networks

Kills: reach capped at your mailing listCreates: families reached through students they trust

Give students, faculty and offer-holders a personalized poster with their own referral link. The open day reaches the exact families deciding right now, through people they already believe, and a live leaderboard shows which registrations each advocate brought in.

Proof

Poster campaigns are built to drive 4x registrations through authentic social sharing.

See how poster campaigns work
Event photos face-matched and delivered to a phone by email and WhatsApp within minutesYour photos are readyEmailWhatsAppDelivered in minutesAI face match99.9% match
Photo campaigns

Deliver convocation photos while the family is still in the hall

Kills: photos that arrive weeks lateCreates: parents posting the same afternoon

Face recognition matches every graduate to their photos and delivers them by email and WhatsApp within minutes. Parents post them the same afternoon, which is the most credible admissions marketing your institution will ever run.

Proof

Impresario runs exactly this at the All India Ophthalmological Conference: every delegate is face-matched to their own photos and sent them while the congress is still running, with no manual tagging and no one chasing a photographer.

See photo distribution
Privacy-first photo delivery: private galleries, consent-based matching, and a PII-free selfie searchDelivered privately, per personSelfie search, deleted right afterGDPRCCPAPII-free mode
Privacy-first delivery

Answer the data-protection office first

Kills: governance stalling photo initiativesCreates: a written answer for the data office

Photos go privately to each matched person and are never shared with third parties. Face matching runs with consent, and for sensitive events a PII-free mode lets someone find their photos with a selfie that is deleted straight after, so no student record is created at all.

Proof

Premagic is GDPR and CCPA compliant, matches faces at 99.9% accuracy, and runs the same PII-free gallery mode HCL Tech uses across its own events.

See how privacy works
A photo from the last edition turned into a personalized invitation to register for the next oneLast editionYou were here last yearRegister againyour referral linkNext edition
Throwback campaigns

Open the alumni conversation with their own memory

Kills: alumni who only hear the fundraising askCreates: a warm opening from their own memories

Last reunion's photos become this reunion's invitation. Each alum receives the picture of themselves from the previous edition, which is a reason to open the message and a reason to come back, rather than another newsletter asking for something.

Proof

Throwback campaigns draw from the same face-matched photo archive, so the reunion promotes itself from the goodwill the last one already earned.

See the event assets library

Built for how an institution buys

Data protection answered in writing

GDPR and CCPA compliant, consent-based face matching, private delivery, and a PII-free mode for sensitive cohorts. Documentation is ready for the data-protection office before any pilot.

Runs under the institution's brand

Galleries and campaigns white-label to your domain and identity, so students, families and alumni see their institution, not a vendor.

Works with your registration or student list

Premagic syncs with your registration platform or CRM, or takes a CSV, and picks up new signups automatically. No change to how your teams already work.

Pilot one event, then reuse everywhere

Usage-based pricing fits an events calendar that spans open days, convocations, fests and reunions. The photo archive one event builds becomes the campaign material for the next.

Don’t take our word for it,
hear it from our customers

Frequently asked questions

Yes. Premagic gives every student, faculty member, and alum a personalized, shareable asset with a referral link, so your academic conference, fest, or open day reaches their networks organically. It works alongside your existing registration process rather than replacing it.
It is one of the strongest fits. CASE data shows only about one in five alumni engage at all, and philanthropy is just 16.9% of that engagement, against 57.5% for plain communication. So a warm, memory-led touch beats a once-a-year ask. RNL reports only 27% of alumni donors give to their own institution, dropping to 13% among recent graduates. Alumni receive their reunion photos within minutes through AI face recognition and share them with pride, and throwback campaigns reuse last year's photos to promote the next reunion.
Photos are delivered privately to each matched person and are never shared with third parties. Face matching runs with attendee consent, and Premagic is GDPR and CCPA compliant. This matters because under FERPA a student photo can count as a protected education record, which cannot be disclosed without written consent unless an exception applies. For sensitive cohorts, a PII-free mode lets attendees find their photos with a selfie that is deleted straight after, so no student record is created at all.
Academic and research conferences, convocations, orientation and open days, alumni reunions, campus fests, and symposiums. Any event where turnout, reach, and the pride of being part of it matter.

Let’s Begin Your Journey to
Epic
Events.

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