built for / Trade Show Marketing Teams
Event marketing platform for trade show organizers
Filling the floor is your biggest job. And you pay per head for every channel that does it. Premagic turns the exhibitors, speakers, and attendees already coming into a channel you do not buy. It creates the buzz that makes the show feel unmissable. And it hands you the attributed numbers your show director and sponsorship team keep asking for.
GITEX GLOBAL 2025 (Dubai World Trade Centre) and AI Everything MEA Egypt
One platform across every show you run
What you're on the hook for
Fill the floor for less
Hit the registration target while acquisition costs climb every edition. The cost-per-attendee math is yours to defend.
Make the show feel unmissable
Create buzz that reaches past your own list, so the market sees people they trust saying they are going.
Prove what marketing drove
Attributed registrations for the show director, and per-sponsor numbers the commercial team can renew on.
Six forces working against those three jobs
Not our numbers. Your industry's. These are the benchmarks behind every budget conversation you are about to have.
Filling the floor is your biggest job, and you pay per head for it.
Paid media is not one price. A free registration runs $10.73 to $12.58. A paid delegate is $24.17. Plain brand awareness hits $43.02, roughly four times a signup. The number climbs every edition. The one channel you do not pay per head for is the audience already coming.
Source: mdg (a Freeman company) 2026 campaign data, via Conference News
Filling the hall is not the win it used to be.
The recovery reversed. In CEIR's Q3 2025 Index, real revenue sits 18.2% below 2019, the widest gap of any metric. Attendance slid back to -12.3% after nearly recovering earlier in the year. Footfall alone impresses nobody now. The questions land on your budget: what was each registration worth, and where did it come from?
Source: CEIR Q3 2025 Index
Your cheapest acquisition channel is your exhibitor list.
CEIR keeps exhibitor and partner invitation programs among the tactics that actually drive registrations, and finds personalized outreach beats generic. Yet most exhibitor invite programs are still a logo pack and a discount code. Nobody can see which exhibitor drove which visitor, so nobody invests in it.
The demand is a moment they feel, not another keynote.
Freeman links a genuine peak moment to an 85% higher chance of returning. Only 40% of attendees ever get one. And 51% name networking as their reason to come back. An attendee who sees themselves in a photo that reaches their phone within minutes is a peak moment you can manufacture for the whole floor.
Source: Freeman End-of-Year Trends Recap, via Trade Show Executive
Sponsor renewals need numbers only marketing can produce.
Sponsorship is the US bright spot, but the margin is thinning fast. Strong sponsorship growth fell from 75% of organizers to 23% in a year, and no US organizer expects big profit growth in 2026. A renewal that fragile needs custom proof: impressions, clicks and engagement reported per sponsor, not a thank-you slide with a logo on it.
Everyone has AI. Almost nobody turns it into an edge.
In UFI's 37th Barometer, AI use hit 91%, up again in six months. But only 4% have built anything of their own with it. Buying the same generic tools as every other organizer is not a differentiator. What you do with your own audience is.
Trade shows have the most advocacy headroom of any event type
Expos sit at the bottom of the advocate-rate table in our 366-event dataset, while the best-run events turn 50-89% of the room into advocates. The audience is already on your floor. Nobody has asked them to share, and every exhibitor team you activate multiplies the ask.
Explore the full benchmarkPremagic data · 366 events · Oct 2025+
The playbook that closes those gaps
Six campaigns real trade show organizers run with Premagic. Each one names the pain it kills and the gain it creates, with the result it produced.
Fill the floor without paying per head for every visitor
Every registrant, speaker and exhibitor gets a personalized 'I'm attending' poster with an AI-written caption and their own referral link, ready to post to LinkedIn in one tap. Each post is a peer telling their feed this show is worth the flight, which is the buzz no ad buy produces. You are not buying that reach, your floor is generating it, and every registration it drives is attributed to the person who drove it.
ProofSee how poster campaigns workAt GITEX GLOBAL 2025, 32,000+ attendees became advocates at 3.7 referrals each, reaching 5.97M+ people and saving $160,000+ in ad spend before the doors opened.
Give speakers something new to post every week, then photos from the stage
The day a speaker confirms, they get a personalized 'I'm speaking' card. Then fresh content every week until show day, a different angle each time: the session teaser, a hot take from their talk, the countdown. The minute they walk off stage, face recognition sends their session photos to their phone, so they post while the room is still full. Every asset carries their own referral link, you can see who actually posted, and the quiet ones get nudged by email and WhatsApp.
ProofRead the speaker playbookSpeaker-shared posters drive up to 40% more registrations across events run on Premagic. With personalized assets and nudges, 60-85% of speakers post at least once, against under 20% on a generic media kit. Adam Parry of Event Tech Live: it turned their speaker lineup into a massive organic marketing engine.
Turn exhibitors into the invite engine, and prove it to them
Each exhibitor company brings a whole team, and most invite programs only ever reach the one booth contact. Premagic campaigns recruit every rep: each posts a personalized 'meet us at our booth' card carrying their own referral link, to their own leads. Booth traffic for them, registrations for you, and a report showing each exhibitor exactly which visitors their team pulled in.
ProofRead the employee multiplier playbookOpenText, exhibiting at trade shows, reports 70% higher booth footfall from running Premagic activations at its booths, with most of the booth queue taking part.
Put a participatory moment on the floor that markets the show
A branded avatar station is the format the industry says it wants: attendees take a selfie, get a playful avatar themed to your show (a sponsor's frame around it if you sell that slot), and post it. It self-serves from a QR code, so it does not live or die on booth staff, a live photo wall pulls the next person into the queue, and you can print the results as badges or keepsakes on-site. The difference from a photo booth: every avatar carries a referral link back to registration, so the fun is attributable.
ProofSee avatar campaignsAt AI Everything MEA Egypt, a first edition run with DWTC, the #AIEAvatarChallenge produced 5,013 avatars from 3,569 attendees and 1,800+ LinkedIn posts in one week, driving 2,000+ registrations.
Give every sponsor a report, not a thank-you slide
Sponsor logos and video sit inside the attendee photo galleries people genuinely want to open, and every impression, click and CTA is reported per sponsor. It is sellable inventory that did not exist before, and it turns the renewal call into a results review.
ProofSee the sponsorship moduleAt Middle East Event Show, Informa Connect watermarked 20,083 photos with the sponsor's logo, and one sponsor's gallery video earned 3,506 impressions, 1,119 clicks and 36 CTAs. The slot became an 'AI Event Gallery Sponsor' category.
Make this edition market the next one
AI face recognition matches every on-site photo to the right attendee and delivers it by email and WhatsApp within minutes, while they still care. That is the participatory moment attendees ask for. A year later, throwback campaigns turn the same archive into each person's reason to return.
ProofSee photo distributionGITEX distributed 20,000+ photos instantly on-site, and Premagic drove 39.6% more advocates creating 24.7% more posts than the previous year.
Built for how a show portfolio buys
Per show, or across the portfolio
Start with one edition, then convert to an annual contract across shows and geographies. IDC went from a first event to 20+ events a year on an annual partnership, and GITEX rebought after its first edition with Premagic.
Procurement will ask. The answers are ready.
GDPR and CCPA compliant, consent-based face matching, private delivery, and data export. Security and compliance documentation is available for RFPs before any demo.
It plugs into your registration stack
Native integrations sync your registration platform through webhooks: existing records are backfilled, new signups flow in within seconds, and gallery links are written back to each attendee record.
An extension of your team, not another tool to staff
Premagic designs the campaigns with you and supports the team on the ground, which is how a lean marketing team runs advocacy across a 200,000-person show.
Don’t take our word for it,
hear it from our customers
“ Premagic's partnership with GITEX GLOBAL brought a new level of excitement to the event, making it an unforgettable celebration of creativity and innovation. “
Shreya Shyamsunder
Marketing Executive
Dubai World Trade Center
“What stood out with Premagic was how effortlessly it blended into the MEES experience.“
Amar Daginawala
Exhibition Director
Informa Middle East
“From a marketing perspective, one thing we're really focused on is keeping our audience engaged even beyond the conference dates, and this is where Premagic really helped us.“
Dana Sakr
Marketing Manager
Step Conference