built for / Event Agency Teams

Advocacy platform for event management companies

Agencies live or die on the results they hand back. And most event value never gets credited. Premagic is a white-label advocacy and photo platform. It turns each client's audience into promoters, and reports the exact registrations, reach, and sponsor impressions your work drove. Under your client's brand, across your whole roster.

Request a demo See the playbook

587,343

impressions your recap can attribute, from a 6,200-guest event

29,500

photos delivered live at a 7,000-guest congress, without extra headcount

$17,905

earned media from one event, under the client's brand, not yours

Eva Live at WOW Awards Asia, Impresario at AIOC, and IFEAT case studies

Trusted by Laqshya Live Experiences

One platform across every event your agency runs

Conferences

Award nights

Brand activations

Exhibitions

What you're on the hook for

Hand clients proof worth renewing on

Every recap has to show what the event earned, in numbers the client's own leadership will accept.

Deliver at scale, stay lean

More clients and bigger events cannot mean more headcount. The toolchain has to carry the growth.

Pitch what nobody else pitched

Every brief asks for a moment the audience has not seen. Your deck needs one that also produces content.

The industry numbers that decide whether the client renews

Not our numbers. The industry's. This is the gap between the value agencies deliver and the value clients can see.

48%of clients now name delivery as the top reason they leave an agency, up 14 points in a year

The thing that loses the account is delivery, and agencies do not see it coming.

Industry data suggests dissatisfaction with delivery is now the number one reason clients fire an agency, reported at 48% and up 14 points from a year earlier. Yet agencies rank delivery only 7th on their own list of why clients leave. That blind spot is the risk. Around 40% of clients expect to switch partners within six months. The proof and the moment you hand back are what keep you off that list.

Source: Setup, 6th Annual Marketing Relationship Survey

18% vs 42%yearly churn for retainer clients versus one-off project work

A renewed retainer is worth more than two extra years of client life.

Industry data suggests retainer clients churn at about 18% a year and stay roughly 56 months. Project clients churn at about 42% and last around 24 months. The delivery that turns a one-off project into a renewed retainer is worth more than two extra years of the account. Same event, very different lifetime value.

Source: Focus Digital, Average Marketing Agency Churn: 2026 Report

-18.2%real exhibition revenue vs 2019, with attendance back down to -12.3%

The show came back. The revenue proof your client needs did not.

The recovery reversed in CEIR's Q3 2025 Index. Real exhibition revenue is now 18.2% below 2019, the widest gap of any metric, and attendance slid back to -12.3%. Clients keep pouring budget into shows while the revenue story stays invisible. Defending the renewal against numbers the client cannot see falls to the agency.

Source: CEIR / IAEE Q3 2025 Index Report

Every client wants their brand only. You still have to run it.

The client's guests should never meet your vendor's logo, and your team cannot rebuild a toolchain per client. You need one platform that white-labels completely, runs across the whole roster, and keeps each client's event sealed from the others.

6-24%

of a room becomes advocates at a typical event, depending on event type

Put a forecast in the proposal, not a promise

Our 366-event dataset benchmarks the advocate rate for summits, conferences, awards nights, and expos, and the best-run events reach 50-89% of the room. Knowing the number for the client's event type means your pitch can forecast advocacy reach before a dollar is spent.

See advocate rates by event type

Premagic data · 366 events · Oct 2025+

The playbook, one play per problem

Each play below is a campaign real agencies run with Premagic. Each one names the pain it kills and the gain it creates, with the result it produced.

Analytics dashboard

Hand the client a number, not a mood board

Kills: recaps full of screenshotsCreates: attributed numbers in the renewal deck

Because every asset carries a per-person referral link, the recap stops saying engagement was strong and starts saying how many registrations, clicks and impressions your campaign drove. That is the difference between a nice event and a renewed retainer.

Proof
Eva Live turned attendee sharing at WOW Awards Asia into 587,343 impressions from a 6,200-person event.

Read the WOW Awards case study

White-label campaigns

Run it under the client's brand, across your whole roster

Kills: a vendor's logo on your client's eventCreates: one engine across the whole roster

Everything runs from the client's own domain and brand, including WhatsApp from their account. You operate it centrally, each client sees only their own event, and the guest experience never mentions a third party.

Proof
IFEAT ran fully white-labeled photo delivery from its own domain and WhatsApp account, reaching a 92.3% delivery rate on 4,000+ photos.

See the campaign toolkit

Photo campaigns

Show day is 7,000 guests who all want their photos now

Kills: the all-nighter sorting foldersCreates: delivery at scale, zero extra headcount

Photographers upload, face recognition matches each guest, and galleries land by email and WhatsApp within minutes. No manual tagging, no all-nighter sorting folders, no client asking where the photos are on Monday.

Proof
Impresario Event Management delivered nearly 29,500 photos in real time at the 7,000-attendee All India Ophthalmological Conference.

Read the AIOC case study

Avatar campaigns

Win the pitch with a participatory activation

Kills: pitches that look like everyone else'sCreates: a moment the client's board remembers

Branded AI avatars give you something to put in the deck the client has not seen before, and it works as a real on-site moment: a selfie becomes a shareable avatar, or a printed badge waiting at check-in. Participation the audience creates, content the client keeps.

Proof
Laqshya Live Experiences pre-generated roughly 877 AI avatar badges, printed as physical check-in badges, for Aditya Birla Capital Day.

See avatar campaigns

Built for how an agency buys

Priced per client event

Usage-based pricing fits how agencies buy: per event, per client, convertible to a rate card across the roster as volume grows. No platform-wide license to justify before the first project.

White-label is the default, not an add-on

Client domain, client brand, client WhatsApp account. Your agency runs the engine; the client's guests only ever see the client.

Scales across the roster without new hires

Premagic works as an extension of your team, with campaign design and on-ground support per event. A bigger roster means more campaigns, not more headcount.

Each client's data stays theirs

Events are sealed per client, delivery is private and consent-based, and Premagic is GDPR and CCPA compliant, which keeps your client's legal team comfortable too.

Don’t take our word for it,
hear it from our customers

“From a marketing perspective, one thing we're really focused on is keeping our audience engaged even beyond the conference dates, and this is where Premagic really helped us.“

Dana Sakr

Marketing Manager

Step Conference

“ Premagic's partnership with GITEX GLOBAL brought a new level of excitement to the event, making it an unforgettable celebration of creativity and innovation. “

Shreya Shyamsunder

Marketing Executive

Dubai World Trade Center

“The “I’m attending” posters were a great addition to the branding for G2 Live. We had so many folks post it on social media! I’m sure we recruited quite a few people just using these. Very simple yet so effective— I’d recommend that everyone use these!“

Kevin Fernandes

New Business Acquisition Manager

G2 APAC

Frequently asked questions

Yes. Premagic runs fully white-labeled from the client's own domain, including photo and campaign delivery, so the experience looks like the client's, not a third party's. You operate it centrally across your roster.

Every advocacy asset carries a unique referral link, and a live dashboard reports the shares, clicks, registrations, and reach each campaign drove. Instead of a report full of screenshots, you hand clients attributed numbers per event.

Yes. Campaigns run per event and per audience slice, and Premagic works as an extension of your team with campaign design and on-ground support, so you can run advocacy for many client events without hiring for each one.

Two things clients renew for: measurable outcomes (attributed registrations, reach, sponsor impressions) and memorable moments (personalized posters, avatars, and real-time event photos that attendees post themselves). Both come from the same set of campaigns.

Delivery, not price. Industry data suggests dissatisfaction with delivery is now the number one reason clients end an agency relationship, reported at 48% and up 14 points in a year (Setup, 6th Annual Marketing Relationship Survey). Most agencies miss it. They rank delivery only 7th on their own list. The proof and the peak moment you hand back are how you stay off that list.

Participation, not a headline speaker. The UFI Global Exhibition Barometer found audience participation tops the format wishlist at 22%, while star speakers rank last at 7%. And the moment is what drives return: research reported by Freeman suggests attendees who experience a peak moment are 85% more likely to come back, yet only 40% say they have had one. The pitch that wins engineers that moment.

Yes, but it is concentrating. Neutral research from PQ Media puts global experiential spend at $128.35B in 2024, past its pre-pandemic size for the first time. Reported industry data suggests 86% of B2B marketers will raise event spend in 2026, while 55% hold the number of events flat (EventTrack 2026). Each activation now carries more of the budget, so each one has to visibly pay back.