Resources
Playbooks, guides, reports, and calculators to help you market and fill your events.
The Event Advocacy Playbook
A series on filling your event by turning speakers, attendees, exhibitors and sponsors into a volunteer marketing army. Start with the pillar guide.
SeriesAdvocacyAttendance
Registration Forecaster
Free interactive tool: plug in your event and see how many new registrations your advocates can drive, plus the ad spend it replaces.
Free toolCalculatorRegistrations
Event Advocacy Benchmark 2026
First-party data from 366 real events: the share of attendees who become advocates, by event type and size - with full methodology, free to cite.
First-party dataBenchmarkn=366
Reports & Research
Free data-driven reports, calculators, and industry research on event marketing, ROI, and technology trends.
ReportsCalculatorsBenchmarks