Campaign idea

The Sponsor Media Kit

Tiered, co-branded assets sponsors can post without asking their agency. Their reach, your registrations.

Plan this campaign with us Sponsored Content

What it is

Sponsors are contractually obliged to promote your event and structurally unable to. The deliverable sits with a marketing team that was not in the sponsorship conversation, has no assets, and has four other launches that quarter.

A self-serve media kit removes every one of those blockers. Everything pre-built, split by tier, downloadable without asking anyone.

When to run it: Before the event
Who does the sharing: Sponsors
What it's for: Registrations, Sponsor ROI
Effort: Medium effort

Timing: Within a week of the sponsorship being signed.

Why it works

Sponsors have large, relevant, owned audiences that cost you nothing to reach.
Tiering the assets makes the higher sponsorship tier visibly worth more, which helps you sell it.
Delivered promotion is the evidence you need at renewal.
It converts a contractual clause nobody honours into a channel that actually runs.

How to run it

1
Build the kit by tier
Platinum gets a co-branded hero video and a keynote-adjacent creative; bronze gets a logo lockup and a social card. Make the gap visible.
2
Put it behind a single link, not an email thread
One URL per sponsor, always current. No 'let me find the latest version'.
3
Include copy, not just images
Post captions, an email template, a newsletter blurb, suggested dates. The words are the part they will not write.
4
Give each sponsor a tracked link and code
You cannot report on what you cannot attribute, and attribution is the whole renewal argument.
5
Send a mid-cycle scoreboard
'You've driven 40 registrations; your tier average is 90.' Competitive pressure, delivered politely.