Campaign idea

Video Sparks

A short personalised reel built from each attendee's own event photos. The highest-share asset you can send.

Plan this campaign with us AI Photo Distribution

What it is

Everybody has seen the year-in-review reel that music and fitness apps send. People post those, reliably, every single year - because a montage of your own moments set to music is genuinely nice to receive.

The same thing works for an event, and by the end of yours you already have the raw material: every attendee's own photos, matched by face.

When to run it: After the event
Who does the sharing: Attendees
What it's for: Content library, Brand reach
Effort: Medium effort

Timing: 3-5 days after the event, as the second wave.

Why it works

Short vertical video outperforms every static format on every platform right now.
It is unmistakably personal, so it does not read as marketing.
It compresses a two-day event into fifteen seconds their followers will actually watch.
It gives you a second content wave a few days after the first, extending the tail.

How to run it

1
Keep it under 20 seconds
Six to ten photos. Longer loses the second half of the audience and the second half is where your branding sits.
2
Order by narrative, not by timestamp
Arrival, sessions, people, the closing shot. A chronological dump feels like a slideshow.
3
Licence the music properly
A copyright strike on the asset you asked everyone to post is an expensive mistake.
4
Export vertical
9:16 for Reels, Shorts and Stories. Add a square variant for the LinkedIn feed.
5
Deliver on WhatsApp with a one-tap share
Video files die in email. Send them where people already watch video.

Set it up in Premagic

The steps above are the campaign. These are the clicks.

1
Premagic picks each attendee's best photos
Selected automatically from the photos that person appears in, on framing and clarity.
2
The reel is generated
A personalised 30-second cut with licensed music and your event branding.
3
Attendees receive their Video Spark
Delivered to their phone, share-ready. Video files die in email, so send it where people already watch video.
4
Your event travels further
Each reel is a personal highlight film with your branding on it, posted by the person in it.