Campaign idea

The LinkedIn Carousel

A multi-slide personalised recap. The format LinkedIn still rewards, built per person.

Plan this campaign with us Event Marketing Posters

The LinkedIn Carousel in use at a Premagic event

What it is

A single image gets a glance. A carousel gets swipes, and LinkedIn's ranking treats swipes as a strong engagement signal - so carousels keep outperforming single images by a wide margin.

The campaign is a personalised carousel per stakeholder: their photos, their sessions, their stats, their people. Same template, different data, generated in bulk.

When to run it: After the event
Who does the sharing: Attendees, Speakers, Sponsors
What it's for: Content library, Brand reach
Effort: Medium effort

Timing: 2-3 days after the event, once the photo wave has landed.

Why it works

Dwell time per swipe is the metric LinkedIn's feed rewards most.
Personal data makes the post about them, so it gets posted.
One template covers attendees, speakers and sponsors with a different data set each.
It is far more content per post than a single image, without more work per person.

How to run it

1
Design one template with a data-driven slide order
Cover, their photos, their sessions, their numbers, a closing slide with your event and next year's dates.
2
Vary the data by stakeholder
Attendees get photos and sessions; speakers get audience numbers and ratings; sponsors get booth and reach stats.
3
Put the payoff on slide one
If the cover does not earn the first swipe, nothing else on it matters.
4
Export as a PDF
LinkedIn's document post is what produces the carousel. An image gallery is not the same format.
5
Send it two or three days after
Slightly after the immediate photo rush, so it is a second wave rather than competition for the first.

Set it up in Premagic

The steps above are the campaign. These are the clicks.

1
Go to Campaigns
From the Premagic dashboard, open Campaigns and select Create Campaign.
2
Choose a template
Pick from the ready-made set or upload your own.
3
Select the recipient type
Speakers, exhibitors, attendees or sponsors. Each pulls a different data set into the same slide structure.
4
Customise in the editor
Colours, fonts and visual elements to match the event branding.
5
Add your event URL
Set it in the caption settings so the link attaches to every generated carousel. Easy to skip and the whole campaign loses its attribution.
6
Share with participants
A direct link, an email campaign or a WhatsApp send. Export as a PDF so LinkedIn renders it as a document post rather than an image gallery.

Pro tips

Carousels get around 3.7x the engagement of single-image posts on LinkedIn.
Speakers: lead with the session title and topic, then photo, name, title and company.
Exhibitors: booth number, hall, the team attending and a meeting-booking CTA.
Attendees: their role, their agenda, plus event scale and speaker highlights for borrowed credibility.
Sponsors: branding across every participant carousel, not just their own.