Campaign idea

Speaker Session Recaps

A poster per speaker with their best line and a link to the recording. They post it; you get reach for months.

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Speaker Session Recaps in use at a Premagic event

What it is

Speakers are at their most willing to post about your event in the 48 hours after they have spoken. They came off stage, it went well, and they want to say so. Almost every event lets that window close unused.

The recap poster catches it: their photo from the actual session, a strong line from their talk, your branding, and a link to the recording.

When to run it: After the event
Who does the sharing: Speakers
What it's for: Content library, Brand reach
Effort: Medium effort

Timing: Within 24 hours of each session. The whole roster within 48.

Why it works

You are asking at the moment of peak willingness, which is why the response rate is so much higher than for pre-event asks.
It gives the speaker a genuinely useful asset - proof of the talk, in their own feed.
The recording link keeps earning views and registrations for the next edition long after the room emptied.
It is the natural start of next year's speaker recruitment.

How to run it

1
Pull the quote while the session runs
From the transcript or a note-taker. Waiting until next week means the window is gone.
2
Use a real photo from their session
Mid-gesture, audience visible. It is dramatically better than a headshot on a coloured block.
3
Send it within 24 hours
Same day is better. This is the single biggest lever on the response rate.
4
Include the recording link
Their audience gets something to watch, and you get a tracked click.
5
Follow with the audience numbers
'420 people in the room, 89% rated it 4+'. Speakers post that too, and it is how you get them back.

Set it up in Premagic

The steps above are the campaign. These are the clicks.

1
Gather the speaker list and session links
Names and recording URLs. Have both ready before the event so nothing waits on admin afterwards.
2
Design the poster template
Room for a session photo, a pull quote and a link. Built once, filled per speaker.
3
Upload to the event dashboard
Speaker data and session data together, so each poster assembles itself.
4
Review and approve
A quick pass on quotes and crops. This is the only manual step and it should take minutes, not days.
5
Distribute to each speaker
Within 24 hours of their session, while they still want to talk about it.
6
Speakers share, views grow
Each post sends their audience to the recording, which keeps earning views for months.
7
Track performance
Share rate, recording views per speaker link, and who is worth inviting back.